Recently I finished the book Joyful, by Ingrid Fetell Lee. The book was mentioned in passing on a podcast, and it sounded like the perfect way to prepare for the launch of our 2025 Flower CSA. I’ve been reading exclusively fiction at the moment except for the occasional business-related selection, so a little sprinkle of nonfiction felt like a refreshing change of pace. I filled my book with small colorful sticky notes.

I expected to acquire more language for speaking about flowers to my customers, but I wasn’t expecting this book to have such a deep personal impact on me. Sometimes things just come to you at the perfect time, and this was one of those times. (I’ve already traded out a thick rectangular black mirror in our living room for a much more playful asymmetrical one, and I’m in the market for prisms. PRISMS.) My personality bends a bit toward rigidness. I’m serious, pragmatic, and focused (not that playful). I can definitely lean more into childlike curiosity, delightful sensations, creativity, joy.

Flowers were a thread throughout the entire book. 

• Appreciation of flowers is an intrinsic human attribute – we have an innate proclivity for lushness, color, round things, “S” shapes, and celebrating seasonal transitions
• Flowers bring freshness, whimsy, playfulness, and an element of surprise to a space
• Flowers stir up feelings of renewal and reset us in such a way that we view the world with fresh eyes
• Flowers promote an upward spiral of positive emotions

I’ll surely be looking for practical ways to weave more joy into my life in 2025, and also be speaking about our Flower CSA with more enthusiasm, conviction, and confidence.

If this resonates with you, our 2025 Flower CSA shares are available now! I’d love to share a bouquet of fresh-cut flowers from our gardens with you monthly, February through August, to enjoy in your home. They’re sure to evoke joy. 

Yours,

Rachel Nafis